Development of customer relations:

• Support permanent contacts with clients - ring and meet with them;

• Try to understand their problems;

• Try to find jointly with clients variants of conduct of business and charts payments which will help clients to work out their problems;

• Will define the additional necessities of clients and think, how to satisfy them;

• Find possibility to extend the complex of services, given your clients, with that satisfying their necessities is better, than it is done by your competitors;

• Jointly with clients will study possibility of issue of new products;

• Conclude strategic unions with your clients, when it is appropriate (see Section And the real module about development of vertical and horizontal integrations).

Bringing in of new clients

• Make a list of target audiences.

• Do the estimation of expenses, necessary for bringing in of new clients, and estimation of potential increase of profit yield from expansion of circle of clients.

• Develop strategy of bringing in of new clients through suppliers, existent buyers, dealers etc. or by direct phone calls to the target audiences with suggestions about a collaboration.

Возможно you must it will be prepare presentation your company or its products (services).

• Develop the attractive package of services, which you will offer to the target audience. Thus on possibility full take into account the individual necessities of every client.

• Prepare the attractive publicity program, aimed at target audiences.

• Obtain the receipt of feed-back, to estimate efficiency of your efforts.

Offering to the new products:

the suggestions Resulted below are the "base" going near preparation of issue of new products to the market.

• Do the preliminary estimation of possible demand on products which you can offer.

• Will study the competitors.

• Do the estimation of additional expenses, related to applying in industry and advancement to the market of new products.

• Will consider the possible ductings of distribution of new products.

• Conduct market research of possible clients for verification of potential demand and possible range of costs of sale.

• Make a list of target audiences.

• Will estimate solvency of target audiences.

• Endeavour to form the brief-case of orders from the potentially interested and solvent clients (consisting even of agreements about intention, letters about the personal interest etc.).

• If the all listed turned out above, begin introduction of new products.

Reduction of production volumes conduces to liberation of production capacities. It is therefore useful to think of that, by what method it is possible to extract an additional profit from this situation.

Study of demand on the use of free powers and analysis of benefit analogical the process of study of potential described higher for offering to the new products.

• If a decline in a production resulted in liberation (office) of floorspaces, you can make attempt lease them out or sublease. It is special topically, when office and ware-house apartments are freed.

• If a decline in a production resulted in the outage of machine-tools and equipment, you can offer services in a production on goods (them sometimes name services) made on commission for those producers which conquered a certain stake at the market, but from a financial crisis unable to contain the own equipment, or planned to purchase an equipment, but temporally can not select necessary facilities for his purchase.

Example 1: Company And produces cold tankards. It is equipped the wide set of equipment, including machine-tools for the production of bottles, treatment of water, preparation of syrups and of drinks in bottles. Company busy in the same production, although its business is equipped more modest: it produces bottles and pours out drinks, but does not process water. Company leases floorspaces and to the crisis examined possibility of purchase of more perfect equipment, passing to more modern technological processes. After the beginning of crisis products of company continues to be in demand, and a market acknowledges its trade mark still.